Privacy Policy

This Privacy Policy describes how ANCORA LLC (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

This Privacy Policy will apply to all visits to and use of the site as well as the content, information, recommendations, products and / or services offered to you on or through the site. By accessing and using the site, you accept this privacy policy in full, in addition to any other law or regulation that is applicable to the site and the internet. If you do not agree to these Terms, please do not use the Web Site and exit immediately.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels. 
  • Disclosure for a business purpose: shared with our processor Shopify.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify.

Customer support information

  • Examples of Personal Information collected: [MODIFICATIONS TO THE INFORMATION LISTED ABOVE OR ADDITIONAL INFORMATION AS NEEDED]
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: marketing

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Using Personal Information

We use your personal Information to provide our services to you, which includes offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers. We will treat your data confidentially and will not sell your data to third parties. If required by law, your data will be disclosed to third parties. If the requirement is due to business needs and provided the applicable legislation allows, we will transfer its data to other companies of ANCORA LLC


In any other case, no data will be transferred without obtaining your prior consent.

In case of transfer of information to service providers and data processors, they are contractually obliged to treat the information with the strictest confidentiality. In addition, they are contractually prohibited from using the data in any way other than required. The necessary steps have been taken to ensure that our service providers and processors working on behalf of ANCORA LLC protect the confidentiality of your data.

Disclosure Of Personal Data

We will treat your data confidentially and will not sell your data to third parties. If required by law, your data will be disclosed to third parties. If the requirement is due to business needs and provided the applicable legislation allows, ANCORA SM will transfer its data to other companies of Ancora LLC.

In any other case, no data will be transferred without obtaining your prior consent.

In case of transfer of information to service providers and data processors, they are contractually obliged to treat the information with the strictest confidentiality. In addition, they are contractually prohibited from using the data in any way other than required. The necessary steps have been taken to ensure that our service providers and processors working on behalf of ANCORA SM protect the confidentiality of your data.

Minors

The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

If you are under the age of 13, you are not permitted to submit any personal information to our site. This site is intended for users who are 13 years of age and older. We provide high quality swimwear products to adult women and men and our site is designed to reflect these services. Online purchases are to be made by the card holder only, and your use of our checkout process indicates your representation that you are following these rules.

Advertising And Analytics Services Provided by Others

We may allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile applications. These entities may use cookies, web beacons, device identifiers, and other tracking technologies which collect information about your use of the Services and other websites and applications. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interest on our Services and other websites, and better understand your online activity. The techniques our partners employ does not collect personal information such as your name, email address,

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  •  We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Secure Shopping

Sensitive personal information contained in orders placed on the Website are encrypted using 128-bit secure sockets layer (SSL) technology. * In order for SSL security to work, you must use an SSL enabled browser. *Secure Socket Layer (SSL) is a technology used by vendors to ensure the security of online business. It negotiates and employs the essential functions of mutual authentication, data encryption and data integrity for secure transactions. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information, you acknowledge that:

(a) There are security and privacy limitations of the Internet which are beyond our control.

(b) The security, integrity, and privacy of any and all information and data exchanged between you and us through the Website cannot be guaranteed.

(c) Any such information and data may be viewed or tampered with in transit by a third party.

(d) WHEN YOU TRANSFER ANY INFORMATION TO US, YOU DO SO AT YOUR OWN RISK.

YOU ARE RESPONSIBLE AT ALL TIMES FOR MAINTAINING THE CONFIDENTIALITY OF ANY PASSWORD OR OTHER ACCESS INFORMATION

Using Personal Information

We use your personal Information to provide our services to you, which includes offering products for sale, processing payments, shipping, and fulfillment of your order, and keeping you up to date on new products, services, and offers. We will treat your data confidentially and will not sell your data to third parties. If required by law, your data will be disclosed to third parties. If the requirement is due to business needs and provided the applicable legislation allows, we will transfer its data to other companies of ANCORA LLC


In any other case, no data will be transferred without obtaining your prior consent.

In case of transfer of information to service providers and data processors, they are contractually obliged to treat the information with the strictest confidentiality. In addition, they are contractually prohibited from using the data in any way other than required. The necessary steps have been taken to ensure that our service providers and processors working on behalf of ANCORA LLC protect the confidentiality of your data.

 Lawful basis for Europe

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We [DO/DO NOT] engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

[INCLUDE THE FOLLOWING SECTION ONLY IF YOU SELL PERSONAL INFORMATION, AS DEFINED BY THE CALIFORNIA CONSUMER PRIVACY ACT]

Your rights

If you provide us with personal data through our websites or other channels, this is done entirely voluntarily, and you give us your consent to use such data in accordance with the provisions of this privacy policy. If you choose not to provide the requested information, you will not be able to access certain benefits of the customers. In some cases, only the people who have provided us with the necessary personal information will be able to order products, use certain services and take advantage of other activities and offers available on our site.


We grant you the right to: (i) know, update and correct your personal data, (ii) verify the authorization granted, (iii) be informed of the use of your personal data, (iv) to revoke the authorization and request the elimination of any data when you considers that your rights have not been respected; (vi) to have access to the personal data that you voluntarily chooses to share with us.

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY REQUESTS].

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name

Function

_ab Used in connection with access to admin.

_secure_session_id Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

 

Reporting and Analytics

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics.

_shopify_fs

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Clickstream

Our site collects information from the user during their passage through the different pages they visit before joining our site. Clickstream analysis allows us to monitor the navigation patterns, the browser you used and any search terms you entered on our site, among other things. Our website may also use other technologies to track the pages our customers visit to ensure a better and safer shopping experience and to help us understand how visitors use our website.

Linking, Deeplinking & Framing

Our site prohibits the use of the names and / or logos, trademarks, and any other distinctive signs of its property as hyperlinks or otherwise linked to Internet sites whose URL is different from our domain, unless the establishment of such a link is approved by ANCORA LLC in writing, in which case it must comply with the criteria and design and publicity manuals established by ANCORA. We reserve the right to request the withdrawal of links that have been established in websites without their express and prior authorization. The establishment in pages not controlled by ANCORA LLC of links to subdirectories within the URL www.ancoraswimwear.com ("Deeplinking") is prohibited. The display, use, display, copy or any other form of reproduction of our domain or any of its subdirectories and / or pages, in sites that are not owned by us ("Framing") Is expressly prohibited. Failure to comply with these prohibitions will be a violation of intellectual property rights over contents and rights over Industrial Property.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

If you have any questions or comments about the Site or these Terms and Conditions or if you wish to make a complaint regarding the Site, please contact us to the following emails.

Email: info@ancoraswimwear.com or support@ancoraswimwear.com

Last updated: [July 1 2021]